Real Futbol Club – Logo & Brand Identity

Client: Real Futbol Club
Project Type: Logo & Branding
Role: Lead Designer

Real Futbol Club approached me to design a bold, professional, and dynamic logo that would capture the passion and intensity of the game. The goal was to create a modern and recognizable brand identity that resonates with players, fans, and the broader soccer community.

Design Concept & Evolution:

• Royal Inspiration: The name “Real” (Spanish for "Royal") inspired a regal and powerful aesthetic, aligning with traditional European football clubs.

• Strong Symbolism: The logo incorporates classic football iconography, blending modern minimalism with heritage-driven elements to create a timeless identity.

• Typography & Color Scheme: A bold, structured typeface ensures readability and impact, while the color palette reinforces strength, confidence, and energy on and off the field.

Final Design Highlights:

• A badge inspired emblem for a traditional club feel with a modern twist

• Crown elements that reflect prestige, excellence, and leadership in the sport

• Clean, adaptable design that works seamlessly across jerseys, merchandise, and digital platforms

This project demonstrates my ability to craft a strong and scalable sports identity, blending heritage, passion, and modern design principles into a cohesive brand for a competitive soccer club.