Real Futbol Club
– A Modern Crest for a Royal Identity
When Real Futbol Club reached out with a vision for their brand, they were looking for more than just a logo—they wanted a powerful identity that would resonate across the pitch and beyond. As lead designer, I was tasked with creating a visual mark that would honor the game’s rich traditions while delivering a bold, modern look fit for today’s competitive soccer landscape.
The Creative Direction
The club’s name, Real—Spanish for “Royal”—instantly set the tone for a regal and commanding aesthetic. Drawing inspiration from the grandeur of European football crests, I worked to translate that nobility into a design that felt contemporary, clean, and instantly recognizable.
Our guiding principles:
Tradition meets modernity
Strength through symbolism
Versatility across platforms
Design Evolution
👑 Royal Influence
To anchor the identity in prestige and tradition, I incorporated classic crown motifs—symbols of leadership, legacy, and excellence.
⚽ Iconic Simplicity
The badge-shaped emblem pays homage to the timeless structure of club logos while maintaining a minimal, modern edge. This balance allows the logo to feel familiar yet fresh.
🔤 Typography & Colors
A strong, structured typeface was selected to ensure maximum legibility and visual impact. The color palette—featuring deep, energetic tones—was chosen to communicate confidence, intensity, and a relentless drive for victory.
Final Design Highlights
Crest-style badge offering a traditional foundation with a sleek, updated form
Crown elements emphasizing the club’s ambition and status
Clean, scalable design adaptable for kits, merch, social media, and signage
The final brand system is both distinctive and flexible—perfect for a club looking to grow its presence and rally a passionate community.
Reflection
This project solidified my ability to deliver sports branding that is not only visually striking but also deeply intentional. From heritage-rich inspiration to future-focused execution, the Real Futbol Club identity captures the soul of the sport—and the pride of the club behind it.
